Irrespective of skin tone, gold adds a natural glow and a touch of luxury to a beauty regime. Both Egyptians and Romans believed in the healing & rejuvenating power of gold on the skin and in ancient Chinese medicine, gold was used for youthful skin. History has now taught us how to indulge the skin and nourish it with the most luxurious ingredients and Jivesse Collagen Gold Masks are no exception. Each mask is infused with 24 karat gold leaf to lock moisture into the skin and keep it firm by maintaining collagen in the skin & inhibiting the breakdown of elastin. The gold will dissolve on your skin’s surface to instantly reflect light, and tiny particles will seep in to protect against fine lines and discoloration.Each Jivesse Collagen Gold Mask contains pure 24 karat gold leaf – they are not gold in colour. To be gold in colour, artificial colour would have to be added to the formulation. But Jivesse masks do not contain artificial ingredients making them luxuriously ideal for use even on the most sensitive of skin.A face mask that is gold in colour does not necessarily mean it is gold-infused. For true skin indulgence, these gold-infused masks will envelop skin and saturate it in all its golden glory, revealing a gorgeous, radiant complexion.Jivesse Collagen Gold Masks do not contain ‘nano gold’ – they contain pure 24 karat gold. Nano Gold is created through a chemical process and is essentially tiny particles of gold that many believe are ineffective for skin’s health. Real gold that has not undergone any chemical processes is what has been shown to rejuvenate skins tone, complexion and youthfulness.