{"product_id":"products-beet-it-sport-nitrate-3000-250ml-html","title":"Beet It Sport Nitrate 3000 - 250ml","description":"\u003ch4\u003eBeet your personal best!\u003c\/h4\u003e\u003cp\u003eBeet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice.\u003c\/p\u003e\u003cp\u003eBeetroot juice is a natural source of dietary nitrate that the scientific research community now uses it for almost all the research they conduct into nitrate supplementation. There have been more than 250 studies worldwide so far, most of them using our Beet It juice.\u003c\/p\u003e\u003cp\u003eBeet It Sport Nitrate 3000 concentrate contains 7.5 daily servings of 400mg dietary nitrate (3,000mg per 250ml) packed into each 250ml bottle, derived solely from concentrated beetroot juice. Dilute one serving with 150ml water; alternatively, add to a smoothie or yoghurt, or mix with muesli or oats.\u003c\/p\u003e\u003ch4\u003eWhy Beet It Sport?\u003c\/h4\u003e\u003cp\u003eOver the last decade, our beetroot juice has been independently tested by over 300 universities worldwide. There are many beetroot juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsed by Elite Athletes - used by over 150 professional sports teams around the world\u003c\/li\u003e\n\u003cli\u003eAdequate nitrate dose - products provide a consistent dose of dietary nitrate preserving\u003c\/li\u003e\n\u003cli\u003eEvery batch tested - Our products are tested for banned substances by LGCs world-class sports anti-doping laboratory.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eHow Does It Work?\u003c\/h4\u003e\u003cp\u003eAfter consuming nitrate-rich beetroot juice, it is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.\u003c\/p\u003e\u003cp\u003eNitrite is then swallowed, absorbed into the bloodstream and transported around the body. It can be converted to nitric oxide in the blood and in various organs including muscle.\u003c\/p\u003e\u003cp\u003eNitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).\u003c\/p\u003e\u003cp\u003eA key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.\u003c\/p\u003e\u003ch4\u003eBacked By Science\u003c\/h4\u003e\u003cp\u003eBeet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEndurance\u003c\/li\u003e\n\u003cli\u003eMulti-sprint\u003c\/li\u003e\n\u003cli\u003eStrength and Power\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003e100% concentrated beetroot juice; no added preservatives\u003c\/p\u003e\u003ch4\u003eDirections\u003c\/h4\u003e\u003cp\u003eConsume 1 or 2 servings (33 or 66ml) one to three hours before training and up to six days before competition.\u003c\/p\u003e\u003cp\u003e*Packaging may vary\u003c\/p\u003e","brand":"James White","offers":[{"title":"Default Title","offer_id":56993518584195,"sku":"115249","price":5.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7837\/0237\/files\/8dde8860-2a58-4e59-8082-04d78e682a05__17339.1704712376.1280.1280.jpg?v=1764953292","url":"https:\/\/www.vitaminplanet.co.uk\/products\/products-beet-it-sport-nitrate-3000-250ml-html","provider":"Vitamin Planet","version":"1.0","type":"link"}